Abstract
This study investigates the critical factors influencing the career choices of hospitality students in Myanmar, specifically addressing why many with formal hospitality education opt not to pursue careers within the sector. Myanmar's hospitality industry, once a burgeoning contributor to the national economy, now confronts significant challenges in attracting and retaining skilled professionals, a situation profoundly exacerbated by the COVID-19 pandemic and the ongoing socio-political instability following the February 2021 coup, including the recent activation of the national conscription law in February 2024. This research employs a qualitative, interpretivist approach, utilizing a case study design focused on Myanmar-based hospitality students, recent graduates, industry professionals, and academic staff. Data were gathered through in-depth interviews and focus group discussions, aiming to explore the complex interplay of economic, social, educational, and personal factors shaping career decisions. Key findings reveal that a confluence of low remuneration, demanding working conditions, limited career progression, significant personal security concerns heightened by the conscription law, and a misalignment with personal aspirations for work-life balance are primary deterrents driving graduates away from the local industry, often towards overseas employment. By identifying these primary deterrents and understanding student perceptions within the current volatile context, this study aims to provide actionable recommendations for educational institutions, industry stakeholders, and policymakers. These recommendations centre on fostering collaborative strategies to improve working conditions, enhance career development pathways, align educational curricula with industry and student needs, and address the profound desire for stability and security, ultimately aiming to mitigate the 'brain drain' and foster a sustainable pipeline of motivated talent for the future recovery and growth of Myanmar's hospitality sector.
Research method: Qualitative (case study; in-depth interviews and focus group discussions)
Supervisor: Mr. Prassanna Pathmanathan